Since publication of Brent Green’s influential Marketing to Leading-Edge Baby Boomers, numerous companies have turned to BG&A for help masterminding their messaging, marketing, advertising and direct marketing strategies targeting Baby Boomers and 50+ consumers. As a popular keynote speaker about Baby Boomer marketing and advertising, Brent has won plaudits from audiences throughout the U.S. and Europe; he is Google’s top-rated Boomer speaker. How is this generation changing business, marketi
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