Start by asking yourself the questions your users might ask and find the shortest answer you can give them.
A good place to start is by looking at your FAQ. But be careful, they are just the tip of the iceberg. Every piece of content in your site is an opportunity to provide a useful answer to your users: What’s your phone number? In which city is your headquarter? How many employees do you have?
1.Create your answers
Your answers should be the lowest common denominator. S
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