If you are lucky and have some extra bucks to spend as an indy author, use your money sparingly for marketing right now. Instead, invest your money in hiring at least one, preferably two, good book editors and an excellent book cover designer. If you need suggestions, visit our page here: http://john316mn.blogspot.com/p/resources-for-authors.html
Do not compromise on a book editor and book cover designer.
What should you do for marketing since I am telling you not to spend a lot of dollars on marketing? He