There's nothing futuristic about personalized medicine, but James Heywood, the chairman and co-founder of PatientsLikeMe, likes to pull a line from a futurist and science fiction writer to describe it. "There's a William Gibson quote that I think is appropriate," Heywood said in a recent interview in anticipation of his talk at the Personalized Medicine World Conference 2012. "He said, 'The future is here it's just not evenly distributed.'"
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