Ballast Magazine (Canada)

Ballast Magazine (Canada)

Extracted Page: http://ballastmag.com/

Half a century has passed since the publication of Marshall McLuhan’s Understanding Media: The Extensions of Man. It’s a difficult, important book — important yet difficult. Sample chapter titles include: “The Written Word: An Eye for an Ear,” “Ads: Keeping Upset With the Joneses,” “Radio: The Tribal Drum,” “Money: The Poor Man’s Credit Card,” and “The Gadget Lover: Narcissus as Narcosis.”

Much has changed since the 1960s, McLuhan’s decade of popularity: Two members of the Beatles are dead, the Cold War is over, and television — one of McLuhan’s favorite

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