This article originally appeared on the World Economic Forum Agenda.

The world has never seen such political momentum to protect our planet’s forests. Around the world, 366 companies, worth $2.9 trillion, have committed to eliminating deforestation from their supply chains, according to the organization Supply Change. Groups such as the Tropical Forest Alliance 2020, the Consumer Goods Forum and Banking Environment Initiative aim to help them achieve these goals.

But it’s one thing to commit to eliminating deforesta