Hacker News | How fab.com gained 20,000 pre-launch signups in 10 days
How fab.com gained 20,000 pre-launch signups in 10 days (without any TC or HN stories)
We studied launchrock and other such viral invite engines, but decided to build our own.
We built a simple landing page at http://fab.com which contains pretty imagery of the types of products that will be on our site, with only 1 simple sentence explaining what we'll do, and only 1 call to action: request an invite.
Once user requests an invite, we introduce them to our viral invite process for "priority access." Prio
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