Blue Ocean Strategystra Saturday, January 21, 2012
Blue Ocean Strategy
Extracted Page: http://www.blueoceanstrategy.com/abo/bos_tools.htmlBlue Ocean Strategy
What blue ocean strategy seeks to do is to make the creation and capturing of blue oceans as systematic and actionable as competing in the red waters of known market space. For although blue ocean strategists have always existed, for the most part their strategies have been largely unconscious. Blue ocean strategy seeks to remedy this by not only decoding the pattern and principles behind the successful creation of blue oceans, but also providing the analytical frameworks and tools to act on this insight.
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