HTML5’s Microdata, Search, and the Collaboration of the Search Giants » SitePoint
One of the most overlooked new features of HTML5 is Microdata. Microdata allows us to more specifically categorize and label our web content in a machine-readable way. Why this is important is because it may positively affect your search results.
When you search for something on Google or elsewhere, you get a list of links with a few sentences of description below them. We all use these descriptions—which Google calls “Rich Snippets”—to determine which link to click on.
Wouldn’t you like to be able to influence what is displayed in search resu
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