8 Ways your Landing Page Design is Sabotaging your Click-Thru Rate
Testing and optimizing landing pages can be a fun and frustrating game of cat and mouse. Every time the mouse gets away, it feels like self-inflicted sabotage. After all, as marketers we really don’t want to eat the mouse, we’re just inviting them to play!
In this post I’m going to show you how to design landing pages that create a cat and mouse snuggle-fest. Let’s start by looking at the facts. The elements that can be tested and optimized on a landing page include:
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