“Influence: The Psychology of Persuasion” by Dr. Robert Cialdini is one of the best books ever written about what makes people say “yes.” Influencing others is a science and Cialdini’s book is still the No. 1 book on Amazon in the Consumer Behavior category, 30 years after first being published. Today there are new challenges and opportunities for persuasion in the world of social media and digital marketing. That’s why I’d like to share the scientifically proven techniques for persuasion and
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