We all have a love-hate relationship with business talk. On one hand, it gives a standard set of terms that allow us to communicate efficiently, and there’s no denying that this is a big time saver, no matter how tempting it is to make fun of business lingo. The issue with business-speak is that, while it helps bring everyone on the same page, it can also be really misleading—especially when two terms sound very similar, and often get used interchangeably.
This is the case with customer experience and customer engagement. Both are incredibly important for establishing healthy, symbioti
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