zigmasb's thinkery

Going Beyond ‘Bolt-On’ Digital Transformation, June 2015

Going Beyond ‘Bolt-On’ Digital Transformation, June 2015

group-business-aaaa business-digital-transformation 201506 see-201507-aaaa Jun 25, 2015

There is the ‘bolt-on’ strategy, which typically means adding a few new digital channels to existing touchpoints — typically social and mobile — and maybe creating an associated but minor sideline business with some digital revenue.

Then there is the ‘digital transformation’ approach to digital. It’s a full-on, meaningful reconception of the business, often using a startup or incubator model, with the intent to re-imagine a digital native organization with all that it entails, from new busi

Additional text has been truncated due to copyright reasons. Things without URLs and private things don't get truncated.