A long-awaited change to Google's Knowledge Graph data will put some power back in the hands of the brands.
The day is finally upon us. A new update to Google’s Knowledge Graph will give users and brands (some) control of the rich information displayed alongside the search results.
Google’s Knowledge Graph is rich data on a query that is typically displayed to the right of the search results and acts to provide succinct information on a brand. Well, “official representatives” will now have the ability to make changes and updates as they (and Google) see fit.
The change is neither immediate nor unregulated, but this is major progress for helping users and companies display accurate information.