Perhaps unsurprisingly,almost halfof all nonprofits and public charities end in failure. This is due to a lot of different factors–lack of planningis a common mistake–and for nonprofits working in the world’s poorest countries,a common pitfall is a fundamental misunderstanding of the target population.
One Seattle-based public charity, Literacy Bridge, uses a combination of clever technology and a continuous feedback loop to maintain a genuine understanding of its target population’s needs. The organization began developing an information-sharing device called the Talking Book in 2007, and has now reached around 200,000 of the world’s poorest people.
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