I dispense a lot of marketing advice on this blog. Most of it is backed up by data, or my own experience, or the conventional wisdom accumulated by thousands of marketers. But it’s important to remember that, in marketing, there are no hard and fast rules or surefire strategies for success. Here’s an example of a project that eschewed conventional wisdom, broke all of the rules, and managed to generate explosive, viral growth through somewhat more unconventional channels.

On the surface, ThatHigh is a site that should have never gott