I just finished talking with a friend about a new idea he’s currently vetting. The idea is definitely interesting, but it got me thinking: how do you know if an idea is actually worth pursuing?  I didn’t think about it long because the answer is obvious: an idea is worth pursing when it promises to provide a solution to a “hair-on-fire” problem. When we started  WePay, we set out to solve a very real pain point. That continues to be our goal today.

“Hair-on-fire” problems create victims who know they have a problem without you having to tell them, want and actively look for a solution, and are