What Product Companies Can Learn From Consultancies

Consultancies are fundamentally repeatable processes which apply technical expertise to business problems. Typically, one graduates from being a freelancer to being a consultant by focusing less on the technical skill at issue ("I build WordPress sites!") and more on the business results you achieve with it ("I can increase the number of leads your insurance agency gets by 20% per month, making you gobsmacking amounts of money!") If you want to read a lot more on this topic, see my previous email about consulting or listen to my podcast -- co-ho